The management of the Audi France corporate sales department is entrusted to Boris Ilic. He succeeds Bertrand Petipa, who is appointed Group Fleet Sales Manager at Volkswagen Financial Services France.
Audi France has its new head of corporate sales in the person of Boris Ilic. In office since October 1, 2020, he served since 2016 as sales manager at Volkswagen Fleet Solutions. He worked before that at Lexus from 2005 to 2007, Daihatsu from 2007 to 2009, then Hyundai Motor France from 2009 to 2016.
His assumption of duty comes in a particular context for the brand whose B2B sales have dropped by more than 30% since January, to around 9,000 units. An evil that affects all market players, hit hard by the health crisis. However, Audi will be able to count on the arrival of more electric and plug-in hybrid models, trendy proposals, like the A3 Sportback 40 TFSI e, the Q5 TFSI e or the e-tron Sportback.
Boris Ilic's predecessor at the head of company sales for the ring brand, Bertrand petipa, is promoted to Group Fleet Sales Manager within Volkswagen Financial Services France. He had been in office since December 2016. After starting at Arval (from 2005 to 2007), he joined Volkswagen Financial Services then Volkswagen Group France. Before taking charge of the brand's B2B sales, he was head of the back office department of the large accounts and long-term rental department.