The changes in 2020 will break the conventions. While stressing the tourism industry, it also provides new hope for the transformation and development of the tourism industry. How the tourism industry can adapt to the changes of the times and help people realize their travel desires. Recently, Booking.com released nine forecasts of future travel trends.
1. Press the "restart button" for travel
The desire to travel flickers in everyone's hearts, and its endless light seems to have never been affected by external restrictions and the uncertainty of life. Research by Booking.com shows that two-thirds (65%) of Chinese travelers are looking forward to restarting their journey. Once the global travel restrictions are lifted, many Chinese travelers will re-start their journeys at home and abroad in the next 12 months. Their desire to leave the world for a long time at home is growing. Some yearn to explore more places (69%), some look forward to retrieving the lost time this year (54%) during the journey, and some hope to rebook the trip plan that was interrupted by one round (57%), or make up for it through travel Important moments delayed by the epidemic (47%), such as having an unforgettable birthday with family members, or even entering the hall of sacred marriage with a loved one.
2. Beyond the price, the "value up+" era
The spread of the economic impact of the epidemic has made travellers more careful in planning and paying more attention to the prices of products and services (45%) and various discounts and promotions (49%) when planning their trips. At the same time, Chinese travelers' expectations of value are not limited to the numbers on the label, but also focus on service value, such as the transparency of the cancellation policy and process of the booking platform (75%), and refundable accommodation ( 44%) and the flexibility to change the date for free (41%).
3. Familiar "unfamiliar" secrets
According to the survey, in the next 7-12 months, about 56% of Chinese travelers intend to explore the local area; and in the next year or more, 40% of them expect this. As for where to go in China, about half (48%) of the interviewees decided to visit the old place again because of familiarity. According to the search data of Booking.com, Chinese travelers are also trying a variety of different ways to travel, such as choosing "pet-friendly" accommodations that can bring their children to stay in, or safer car rental and self-driving tours. Explore Those landscapes that were once neglected gain new pride in familiar places.
4. Learn the new by reviewing the past, start searching!
Living at home has become a fertile ground for travel demands. People's interest in reading travel content, creativity in planning travel, and desire to share travel dreams will continue to grow exponentially. Looking back on the days when the city’s homes were closed, the vast majority (98%) of Chinese travelers had been looking for inspiration for their vacations, and even 40% of them would check their dream destination once a week. Following this trend, a number of destinations and accommodations will also burst out more creative sparks, such as using the leading effect of Internet celebrities to increase their influence, using computer-generated animation to show the characteristics of local attractions, and creating a new brand for Chinese travelers who desire to escape reality. The "cloud travel" experience, or reinterpret old photos in a new way, provide travel tips for relatives and friends in the way of interactive sharing, etc.
5. "New Normal": Safety first
The epidemic has given rise to an increase in public safety requirements, and travel protection is even more indispensable. Currently, four-fifths (80%) of Chinese travelers will take more preventive measures due to the epidemic, and hope that the tourism industry can help them prepare for the "new normal" of travel. Based on safety considerations, Chinese travelers will not only avoid certain destinations (67%), consider reducing public transportation trips (35%), and prefer to book clear sanitary policies (76%) and equipped with disinfection products. Accommodation (79%), and expect tourist attractions to make adjustments to maintain social distance (76%).
6. Carry out environmental protection to the end
The environmental impact has been highlighted in the major examination of the epidemic, which has also increased the public's awareness of environmental protection. The survey found that 67% of Chinese travelers want to experience sustainable travel, and apart from avoiding peak travel seasons (53%), choosing other destinations (43%) or non-popular attractions (76%), nearly half (48%) Of Chinese travelers are also willing to reduce waste and recycle plastic products during their travels, and use their own actions to actively participate in the protection of travel destinations.
7. Alternative office: farewell to the cubicle
Remote work has dominated the mainstream during the epidemic, making the dream of working and having fun more likely to become a reality. Freed from the shackles of being in the office for five days a week, people are eager to work remotely in the new environment (WFH), which makes the "work holiday" model rapidly rise. Today, 63% of Chinese travelers want to extend their travel time, while more than 45% are willing to consider booking accommodation outside to change a place to work remotely, and even accept quarantine measures for this (54%). When laptops become a frequent customer in the suitcase, not only companies will re-evaluate their travel plans, but also travel platforms and lodging companies will give priority to displaying available office facilities and WiFi speeds to meet the needs of these digital nomads for office The increasing demand for privacy, cleanliness and long-term rentals.
8. Happiness is true: meet the little luck of travel
When the epidemic is extinct, the long time spent at home with loved ones has also inspired people's strong desire to embrace nature. Since the epidemic, hiking (94%), clean air (50%), nature (44%), and relaxation (33%) have become keywords that people tend to pay attention to on Booking.com. The survey shows that compared to traditional seaside vacations and city trips, more than three-quarters of Chinese travelers (76%) are looking for simpler fortunes, such as vacationing outdoors, enjoying leisure time, and traveling with family , Warm the common memory. And 70% of people choose to pursue the rural countryside experience, immersing themselves in outdoor activities on the inaccessible paths.
9. Travel with your heart, science and technology
Technology is deeply rooted in tourism experience. In the future, technology will accelerate its application to meet the different needs of new types of travel groups. At the moment, many Chinese travelers agree with the importance of technology in controlling travel health risks (71%), the safety of accommodation (74%), temporary reservations for restaurants (61%) and the convenience of self-booking (69%). . With the emergence of more and more technological products, 69% of Chinese travelers are looking forward to personalized technological travel experiences in the future.
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