Like most premium manufacturers, the health crisis obviously affected commercial results in 2020, but much less compared to some generalists. This is the case with BMW, which saw its sales fall “only” 7.2% worldwide last year, when most GPs are down to more than 20%.
On the side of BMW M GmbH, the sports subsidiary of the propeller brand, all is well, with a sales record and an increase of 6% compared to 2019 at 144,218 vehicles delivered worldwide. What are the reasons for these good results? Two SUVs in particular, namely the BMW X5 and X6 M, whose reception was rather favorable, while the BMW M2 CS also seduced.
But beware, these truly sporty models are not the only architects of the success of BMW M, on the contrary, since this success is essentially due sports models developed around the 3 Series and 4 Series, offered with powerful diesel and petrol engines. The year 2021 should be good for BMW M with the arrivals of several models, in particular the M3 and M4 whose deliveries will begin at the beginning of next spring.
The BMW M5 CS will also be presented at the end of January for marketing within the year. The BMW M4 should also be available in a convertible version by next summer, while the future M3 Touring will be presented this year. It remains to be seen when its commercialization will officially begin.
Without giving precise figures, the Bavarian manufacturer specifies that its main markets, namely the United States and China, recorded, in 2020, a clear increase in their sales, a trend also observed on the Russian and Korean markets with deliveries up 60%.
“The fact that we were able to conclude this exceptionally difficult year with a new record is a validation of our growth strategy”, explained Markus Flasch, Chairman of the Board of Directors of BMW M GmbH. “We can be particularly proud of the fact that we have not only been able to defend our dominant position in the market, as a supplier of performance and high performance cars, but also proud to have even increased it”.