BMW and clothing brand Kith are teaming up to launch a very limited series of M4 Competition.
BMW is already presenting a special series of the new M4 Competition. This is the result of a partnership between the German manufacturer and the clothing brand Kith founded by Ronnie Fieg, himself the owner of an M3 type E30. “Keeping an eye on the latest moves in urban styling is part of our approach to the evolution of the BMW brand. (…) Our collaboration with Ronnie and his influential brand will be a source of inspiration for BMW, as we let's explore new target groups ”, explains Jens Thiemer, one of BMW's brand managers.