Repeating a performance already achieved in previous years, Mercedes-Benz has just been considered, once again, the most valuable European and luxury car brand, according to the "Best Global Brands" ranking by North American consultant Interbrand.
The only European brand to appear in the top ten, Mercedes-Benz appears this year in eighth place in a ranking whose leadership belongs to Apple technology, with a market value of 322.999 billion dollars, or more 38% compared to Last year.
As for the star brand, it is valued, in this Interbrand study, at 49.268 billion dollars, a value which represents a decrease of 3% from what Mercedes-Benz was in 2019.
Moreover, speaking specifically of automobile brands, the best ranking goes to Toyota, in seventh place, with a valuation of 51.595 billion dollars. Rating which, as with its rival Mercedes, represents a decrease, in this case, of 8%, compared to the estimate obtained last year.
Also on this ranking, we highlight the fact that the podium places are all occupied by technology giants, with Amazon coming in second, with a valuation of 200.667 billion dollars, synonymous with a 60% increase in valuation. .
Third, Microsoft appears, with a valuation of $ 166.001 billion, 53% more than in 2019.
It is recalled that the North American brand consultant Interbrand has researched and analyzed the most valuable brands in the world since 1999.
This time and for the 21st time, the top 100 is included in the annual “Best Global Brands” study, which analyzes all candidates according to three criteria: financial performance of the brand's products or services, the brand's role in the process purchasing decision and brand strength to secure future business profits.
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