Bentley Motors reported on January 5 total sales of 11,206 units in 2020, an increase of 2% from 2019. This is their best year ever.
Although the pre-COVID sales forecast has been much higher, new model introductions have enabled this significant achievement which marks 2020 as the most productive year in terms of sales in the brand’s 101 years of existence.
Bentley makes its sales record in 2020
Bentley production was shut down for seven weeks starting in March and running at 50% for an additional nine weeks thereafter, as social distancing measures were introduced.
The Americas remained Bentley’s number one market, although there was a strong performance in China, with an increase of 48%. Commenting on the global sales results, Adrian Hallmark, Chairman and CEO of Bentley Motors, said:
“While we expected sales to increase before the pandemic hit, considering the level of restrictions around the world for most of the year, achieving a record commercial performance is a good measure of our potential.”
“As we look to the year ahead, we remain cautiously optimistic because there is uncertainty. One thing that is not is our commitment to move forward, the first step of which is launch. The Bentayga Hybrid is one of nine new models we will launch this year as we continue our strategic ‘Beyond100’ path and our accelerated journey to become a fully electrified automaker by 2030. “
A complete overhaul of the resulting production facility has allowed Bentley to meet this global demand while simultaneously maintaining these social distancing protocols to today and beyond.