During last September's Paris Fashion Week, Balmain hit hard with its iconic artistic director, Olivier Rousteing, creating the event by unveiling an unparalleled piece of jewelry. This is his first piece of sustainable jewelery, made of diamonds, created in the laboratory.
Balmain, in association with the American company "Diamond Foundry", launches a new collection of sustainable jewelry with diamonds, created in the laboratory, thanks to a new technique recreating the conditions for the formation of authentic diamonds.
According to Martin Roscheisen, CEO of diamond foundry, "This collaboration is the perfect alliance of two disruptive brands. It is testimony to the changing needs of today's luxury consumers for sustainable alternatives. These new technologies work with solar energy to create diamonds in a more environmentally friendly way. Innovation is at the heart of Diamond Foundry's business and we are pleased to see designers working around our diamonds with irreproachable origins. "
More and more, customers are sensitive to sustainable development and the source of raw materials. Brands are seeking to work with the most responsible suppliers and the highest environmental and social standards and to obtain Responsible Jewelery Council certification. Created in 2005, this international organization currently has nearly 450 members and 310 certified. RJC certification wishes to value companies that are committed to promoting responsible practices. By the way, Chopard had created the first global buzz announcing that this summer, in addition to its RJC-certified diamonds, the gold used in this house will be exclusively ethical for its watch and jewelery collections.
For the Balmain house, Olivier Rousteing is taking another step with synthetic diamonds, made in the laboratory by Diamond Foundry.
During this parade, the models were adorned with creoles with an alignment of 11 diamonds of 17 carats each. This 100% carbon neutral certified part by Diamond Foundry, shows a sustainable alternative.
Could this be a new way for the future of modern jewelery?
Article written by Thibaud Naert as part of the Bachelor of Luxury at ING School, supervised by Kyra Brenzinger
Visuals © Balmain x Diamond Foundry