Seen as a laboratory of the future, the Polestar brand further embodies the well-born child of Volvo's successful marriage to Geely. Led by gifted businessman Li Shufu, Geely has brought Volvo into a new era with heavy investments and a long-term strategy that contrasts with the mistakes of the previous Ford owner.
Cleverly, the identity of the historic builder has been preserved and its headquarters maintained in Gothenburg. " Geely was won over by our Swedish specificity and the strong values of safety, reliability and design. The transformation carried out over the past ten years, with the complete renewal of the range and its electrification, has made it possible to firmly anchor the brand in the premium segment Volvo comments.
Sales are growing continuously, crossing for the first time in 2019 the barrier of 700,000 units worldwide (including 21,696 in France, also a record). A full merger project between the two companies was launched earlier this year to accelerate synergies.
Shareholder of Daimler and co-owner of Smart, Geely wants to be a mobility technologies group, which manufactures the new London taxi and which operates VTC platforms. Electrification remains the mantra of this now global player, with the deployment this year of its Geometry C model, Volvo's XC40 Recharge, and, of course, the child to grow: Polestar …