Auto: Volvo-Geely, a 10-year marriage – the Good Life

Seen as a laboratory of the future, the Polestar brand further embodies the well-born child of Volvo's successful marriage to Geely. Led by gifted businessman Li Shufu, Geely has brought Volvo into a new era with heavy investments and a long-term strategy that contrasts with the mistakes of the previous Ford owner.

Cleverly, the identity of the historic builder has been preserved and its headquarters maintained in Gothenburg. " Geely was won over by our Swedish specificity and the strong values ​​of safety, reliability and design. The transformation carried out over the past ten years, with the complete renewal of the range and its electrification, has made it possible to firmly anchor the brand in the premium segment Volvo comments.

volvo vente ligne confinement insert 02 tt width 690 height 442 crop 1 bgcolor ffffff except gif 1 unveil 1 - Auto: Volvo-Geely, a 10-year marriage - the Good Life
The Volvo XC90 Recharge. DR

Sales are growing continuously, crossing for the first time in 2019 the barrier of 700,000 units worldwide (including 21,696 in France, also a record). A full merger project between the two companies was launched earlier this year to accelerate synergies.

polestar precept salon automobile geneve insert 01 tt width 690 height 442 crop 1 bgcolor ffffff except gif 1 unveil 1 - Auto: Volvo-Geely, a 10-year marriage - the Good Life
Polestar, Volvo-Geely's high-end and sporty brand, signs its vision for the car of the future, the Precept concept, which it planned to present at the Geneva Motor Show last March.

Shareholder of Daimler and co-owner of Smart, Geely wants to be a mobility technologies group, which manufactures the new London taxi and which operates VTC platforms. Electrification remains the mantra of this now global player, with the deployment this year of its Geometry C model, Volvo's XC40 Recharge, and, of course, the child to grow: Polestar …

volvo xc40 recharge insert 02 tt width 690 height 442 crop 1 bgcolor ffffff except gif 1 unveil 1 - Auto: Volvo-Geely, a 10-year marriage - the Good Life
With the XC40, the Swedish manufacturer has launched its Recharge range, dedicated to hybrids and electrics. DR

Categories Cars

Leave a Comment