Since the change of management at Audi, the trend is electric vehicle. Markus Duesmann, the new president, examines several models that could make their comeback in a purely electric version.
Several thermal engines will therefore certainly go by the wayside to make way for a new electric version, both in the current range and in the sport range.
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Audi TT and R8: rebirth in electric
The new president of the group, Markus Duesmann, who took office last spring, wants to breathe new life into the brand with the four rings. Its vision for the future includes the elimination of certain engines in favor of electric versions.
According to a source close to Markus Duesmann, whose words were collected by Coach, the project is valid for the current range but sports vehicle models, in particular the RS, TT or even R8, could also be discontinued in favor of fully electric versions.
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Audi’s transformation is underway
A vast transformation plan has been launched at Audi, the new president of which wishes to rationalize developments in order to offer vehicles that are more efficient and more economically viable to produce.
If today the Ingolstadt brand benefits, at a lower cost, from Volkswagen's modular platform, the MQB, for its compact models, it still bears the cost of developing its own MLB platform used on a majority of its models, from the Audi A4 to the Q8.
A merger with one of the other subsidiaries of the VAG group, Porsche, and its MSB platform, could make it possible to optimize future developments while optimizing costs. Audi has also partnered with Porsche for the development of the new PPE platform (Porsche Premium Electric) which will serve as the basis for the future electric Porsche Macan and the future electric Audi Q5.
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