Used vehicles have never been so popular. 76% now prefer to buy a used vehicle over a new one – a figure up 11% from the start of the year. Enough to give Audi the opportunity to highlight its Audi Occasion label: more. Romance therefore imagined a campaign based on the concept "Age does not matter. The operation is launched with a film showing all the launch codes of a new vehicle before creating the surprise with a little twist of circumstance. The campaign is also deployed via an activation that cleverly revisits the pre-roll format by broadcasting pop-up messages on YouTube that appeal to the Internet user just before the “older” videos which still generate millions of views today. Hundreds of pieces of iconic music, legendary concerts, historical moments or even essential sports actions: several hundred videos have been targeted to remind the attractiveness of Used Audi cars. This activation was also put in place on Spotify before playing titles from the 70s, 80s and 90s and will be rolled out by the end of the year in Parisian cinemas which rebroadcast cult films during the current context.