Pre-orders for the iPhone 12 and 12 Pro started on Friday, October 16. And as always, they are very important. While they are increasing from year to year and model to model, with the arrival of these new iPhones, the number of pre-orders has exceeded anything analysts expected.
Over 2 million pre-orders on launch day
According to Ming-Chi Kuo, the famous analyst specialist of Apple, between 500,000 and 800,000 pre-orders of iPhone 11 had been recorded in the first 24 hours last year. And, in the first week of launch, around 10-12 million pre-orders had been placed. Pretty incredible figures, but which may well be beaten by those of the iPhone 12 and 12 Pro.
Indeed, at the end of the launch weekend, between 7 and 9 million pre-orders of the iPhone 12 have already been made. According to Kuo, the prognosis has been beaten, as primary buyers of an Apple device usually aim for the more high-end – the 12 Pro Max this year. Another point to note is that there has been a strong demand for the iPhone 12 and 12 Pro in the United States, Europe, but also in China.
China rushes for the iPhone 12 Pro
An unexpected player in this 2020 batch, China is one of the countries with the most pre-ordered iPhone 12. According to figures provided by Fenqile, a Chinese reseller, the iPhone 12 Pro represents 35 to 45% of global demand. Looking at the Chinese page of Apple's site, the delivery time has been reduced from 3 to 4 weeks – instead of 2 to 3 weeks – to receive its iPhone 12. On a colorful note, Fenqile adds that these are the versions best-selling blue ones, with basic storage (64 GB for the 12 and 128 GB for the 12 Pro).
Ming-Chi Kuo indicates two reasons for the strong pre-orders of Chinese consumers. The first is the greater availability of 5G infrastructures. The second is the problems encountered by Huawei. Until now, Chinese consumers have favored the house manufacturer's smartphones to the detriment of the iPhone 11. But since Huawei's future is uncertain and the possibility of new models is just as much, it seems that enthusiasm for Apple phones be back.
If the 12 and 12 Pro models seem to be snapping up like hot cakes, Fenqile and Kuo nevertheless agree on a different future for the 12 Pro Max and Mini versions which they think should not sell as much. Indeed, the iPhone 12 Mini could not meet the expected success in China as the culture of large smartphones is anchored among consumers. This is also the model with the fewest pre-orders at the Fenqile dealer. A fate that may be very different in Europe.