Apple is laying the groundwork for the release of the iPhone 12 and iPhone 12 Pro in the Apple Store. Both phones will be available for purchase this Friday. And for Apple, the best place to buy them is in the Apple Store.

iPhone 12 vs iPhone 12 Pro vs iPad Air 4 Avant 1200x612 - Apple invites you to buy iPhone 12 in Apple Store - iPhoneAddict

In a statement, the manufacturer invites ordering directly from the online Apple Store, physical Apple Store or by phone. Apple gives an example: starting an online conversation with an employee that leads to a purchase. Apple also indicates that it is possible to have sessions with an Apple Store Specialist to receive advice.

"There has never been a better time to get a new iPhone, and there has never been a better destination than Apple stores", says Deirdre O’Brien, Apple's vice president of Apple Stores. “We're giving our customers new ways to know all of our products before they buy, so they can be sure they're getting the right product for them. Whether our customers choose to contact us in person, by phone or online, our entire sales team is ready to provide them with the world-class personalized service they expect from Apple, ”adds the manager.

This Friday, the iPhone 12 and iPhone 12 Pro will be available in the Apple Store and elsewhere. There will also be the iPad Air 4. On November 6, it will be possible to pre-order the iPhone 12 mini and the iPhone 12 Pro Max. Their marketing will take place on November 13.