It is by the blue bubbles of their exchanged SMS that we recognize iPhone users: they are the signature of the iMessage application. Thursday April 8, as reported by the specialized site 9to5Mac, Apple conceded that it blocked the development of this application from its competitor Android.
During a court hearing, in the context of the case between Epic Games and the apple brand, documents confirmed this deliberate choice. Since 2013, it was clear at Apple that iMessage would never land on Android devices when this development would have been technically possible. The argument that led to this decision is purely commercial: “Steve Jobs (founder and former CEO of Apple, editor’s note) wrote that he wanted to ‘tie all our products together so that Apple locks customers more into its ecosystem ‘”, we learn in the hearing report, from Scott Forstall, former engineer at Apple, in charge of the development of the first versions of the iPhone and the iPad.
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iMessage, an Apple loyalty tool
During the same hearing, remarks by Craig Federighi, vice-president of software engineering of the American firm, in charge of iOS, were reported. He said early on that he feared that the export of iMessage to Android “will remove a barrier for families using iPhone who could then buy Android phones for their children.”
Apple’s marketing teams weren’t saying anything else. Phil Schiller, vice president of marketing of the company had in fact estimated that allowing Android to offer iMessage to its users “will do more harm. [à Apple] that help us. ”This statement followed on from an employee who claimed that the“ number one reason people don’t leave the Apple universe is iMessage. ”The latter associated the app with a kind of padlock Since the mid-2010s, many instant messaging applications have emerged and thus somewhat counterbalanced these arguments from Apple.
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