Alain Favey has just been appointed member of the Bentley Board, in charge of sales and marketing. He succeeds Chris Craft, who is retiring after 27 years with the VW group.

Alain Favey appointed to the Bentley Board auto infos - Alain Favey appointed to the Bentley Board - auto infos
© Bentley

Alain Favey quits Skoda for Bentley. The Frenchman has just been appointed member of the Board of the British brand, in charge of sales and marketing. He succeeds Chris Craft, who retires after 27 years within the Volkswagen group. The latter notably ensured the management of Porsche Great Britain, but also of Volkswagen UK and Skoda UK. For his part, Alain Favey joined the group Volkswagen in 2009, after starting a career in France in PSA. Within the German firm, the manager notably held the positions of European sales manager for the Volkswagen brand and of Managing Director of Porsche Holding Salzburg, the distribution subsidiary of the Volkswagen group. Until now he was responsible for Skoda sales and marketing. Within the Czech brand, he supported the development of the hybrid and electric offer, with the arrival of the SUV Enyaq iV, the brand’s first 100% electric model. In his new role at the prestigious British firm, he will contribute to the transformation of Bentley towards electric, announced as part of the plan. Beyond100. It reports to Adrian hallmark, chairman and general manager of Bentley. “I am delighted to welcome Alain to our team. His experience and knowledge from the electrification of the Skoda brand will be very useful for us to continue our journey within the framework of the Beyond100 plan ”, points out Adrian Hallmark. Chris Craft will be retiring from Bentley at the end of April. Alain Favey will join Bentley in the month of June next.