The Italian House at the head of Medusa launches his first collection of fragrances for all.
Atelier Versace Fragrances
The line of eleven creations of haute parfumerie designed by Hedi Slimane for Maison Celine, Memory of a smell of Gucci and, now, the collection of fragrances signed Versace: the olfactory time is unisex.
With his new line Atelier Versace Fragrance, the Milanese brand is therefore betting to address both its female and male target with an assortment of six scents aiming to mix "raw materials of the highest quality" – such as Italian lemon, sandalwood from Sri Lanka or vanilla from Madagascar – "to exceptional know-how".
Each creation puts here to honor a key ingredient: Diamond citron, Shard of rose, Jasmine in the sun, White fig, Woody sandalwood and Red vanilla. All encapsulated in a beveled bottle of Art Deco inspiration, surmounted by an imposing gold colored cap, faithful to the aesthetic opulence dear to the House.
From Haute Couture to Haute Parfumerie
The mention "Workshop" in prefix of this new line has nothing else trivial and wants to be a parallel assumed with the techniques of excellence that are the reputation of the House. Like the Atelier des Fleurs collection recently launched by Maison Chloé – which shares the memories of its perfumers in its launching storytelling – Versace deploys here a campaign featuring his perfumes in the hands of his models, but also of his "little hands" workshop.
What create a thread more red evocative between Haute Couture and Haute Parfumerie … Donatella Versace, Chief Creative Officer of the House – bought a little over a year ago by the group Michael Kors / Capri Holdings Limited – indicated in particular in a note of intention to associate the tailoring of a piece of textile and the precision given to this new line, positioned on a higher-end segment than the previous perfumes of the brand.