Posted on October 30, 2019 at 10:39 am, by BenMorin
A sneaker surfing on the wave Joker?
Among the novelties coming from Nike would obviously be this thinly veiled homage to Joker. Even though no direct affiliation has been claimed.
When the Joker gives ideas to Nike
Carried at arm's length by a Joaquin Phoenix at the peak of his art, the film Joker Todd Phillips quietly wins the game. Became the most bankable feature film forbidden to the under-17s in the history of cinema and thus styling Deadpool 2 at the post, the blockbuster continues to inspire initiatives. And the Swoosh brand also seems to have yielded to the character's sirens. Evidenced by this Air Force 1 Vandalized, deliberately deconstructed, even asymmetrical. Offering iridescent and metallic keys, the shoe takes over the color code of the outfit and make-up of the Joker. The elements of any Air Force 1 are obviously there, as evidenced by the few clichés unveiled. Only reserved for women, this Air Force 1 should soon find its way to the stalls. In the meantime, it is proposed to admire it from all angles.
Nike Air Force 1 Vandalized
Photo / credit caption
A change of strategy in sight for Nike
Still, under its apparent tranquility, the brand Swoosh undergoes some changes in size internally. Its CEO, Mark Parker, will leave at the beginning of 2020 his place in John Donahoe. Ex-sneaker designer, Donahoe, who was a time CEO of eBay, claims close to new technologies and could therefore push the firm to focus on the digital age. It must be said that Nike now realizes 15% of its sales online. Moreover, it is rumored that the distribution methods of the giant are to be jostled. Nike could only sell its products in its own shops, cutting the grass underfoot to all its distributors. adidas could then follow suit, and do the same.
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