Apple has put online a new advertisement for the iPhone 12 which does not praise 5G, nor the power of the device, or its video capabilities, but quite simply the shock and water resistance of the smartphone!

We see an amateur cook as enthusiastic as he is messy, who spares nothing with his iPhone, not even the worst tortures (the sequence with the knife is cold in the back). A rather nice and dynamic advertisement, which has the merit of recalling the waterproofness of the product (it is IP68 certified) and its glass reinforced with ceramic. Not to be reproduced at home, although if Apple says so …