Bugatti's story began in 1909. But over the next 110 years the world changed dramatically. Only the red and white Bugatti emblem is still the same. It is not the only oval shaped logo in the automotive industry. But if the blue and white design of Ford's is better known, the Bugatti badge is much more prestigious.
Recently, Bugatti issued a press release entirely devoted to its "macaroon". It turns out that the badge of the mark has a very interesting story, especially in the modern era, since the arrival of the Veyron. If you're trying to get a feel for what that means, know that making a Bugatti badge takes almost as much time as building an everyday car on an assembly line. Really ? Yes, it's true.
But this is not the only particularity of this emblem. So to shine at your next (post-Covid) social dinner, here's what you need to know!
Ettore Bugatti designed the emblem
The legendary Bugatti founder wanted a flat, quality badge, far from the extravagant figures of radiator caps that were common in the early 1900s. He designed it with precise instructions on size, angle and degrees. The size has varied over the years, but the overall design is still as Ettore Bugatti envisioned.
Colors that have real meaning
Besides being clearly visible, Bugatti says that the red background is synonymous with passion and performance, while the white letters and trim represent elegance and nobility. As to initials Ettore Bugatti, the fact that they are black at the top of the badge represents excellence and courage.
60 points all around, not one more
Bugatti has no specific reason for 60 red dots surrounding the logo. But legend has it that they are "pearls" and "Art Nouveau" threads, a popular movement in the late 1800s and early 1900s. They can also be seen as "pins" symbolizing the durable bond between mechanical parts. A way of symbolizing reliability and durability.
159 gram 970 silver badges
Bugatti says he is watching the weight of his hypercars, but at 2 tons, the Chiron is not exactly light. And the "macaroon" does not help to hunt for superfluous grams since it is aboutsilver 970. And everyone weighs 159 grams. With quality and craftsmanship above all else, don't expect to see a carbon fiber Bugatti logo anytime soon.
Bugatti delegates emblem production to 242-year-old family business
Poellath GmbH & Co. KG Münz- und Prägewerk was founded in Schrobenhausen, Bavaria, in 1778. The German company has long been recognized for its metallurgical and embossing techniques. This is where the Veyron badges were created when the modern Bugatti saw the light of day in the early 2000s.
More than 20 people to make each logo by hand
According to the CEO of Poellath, the design and quality of the Bugatti badge requires that it be handmade. The company even makes its own tools for creating badges from a piece of silver, and various specialists are involved throughout the process.
10 hours per macaroon
From the initial cutting to the finishing process including enameling, approximately 10 hours spread over several days are required for each badge. In comparison, it takes about twenty hours to manufacture a Peugeot 208.
1000 ton pressure for each badge
For the lettering to be correct, each 970 silver coin is stamped several times with a pressure up to 1000 tons. The result is a Bugatti lettering that just 2.1 millimeters. Embossing is used instead of molding because the end result is a cleaner and better quality end product.
A special enamel with inorganic compounds is used, and it fuses with silver
The coating of Bugatti badge enamel is free from toxic materials. So instead of containing lead, the enamel contains silicates and oxides. Enamel fuses with silver when heated.
The enamel gives the logo its convex shape
The Bugatti badge has a slight curvature: it is not obtained during cutting or embossing. Due to the type of enamel and the heat used in the enamelling process, the natural curve occurs on its own. Besides, the process helps the badge achieve its 3D effect, and since each badge is individually created by hand, slight differences in the process mean that each badge is unique.